I was the lead senior visual designer on my ad agencies rebrand. Through mood boards we came up with these keywords for how the brand would look: beautiful, bright, airy, crisp, and colorful. Then how the brand would act: fresh, innovative, disruptive, balanced, clever and thoughtful. I kept these words in mind as I explored design, color, paper choices and special printing techniques. I decided we would print three different brightly colored business cards with a pop of UV gloss on the back, they would stand out when given at client meetings. I chose a tactile, toothy paper for everything that made the colors really vivid and saturated. Even the pattern we created for the insides of the envelopes and the multi-colored chicago screws were thoughtful. The end result was a system of business papers that embody the characteristics we wanted to convey.

//Concepting, Art Direction, Design, Production