HTC experiential
HTC always has a big presence at the wireless convention CTIA. For their booth this year, we wanted to create an experience that would tie-in with their current print campaign. Life-sized journals, hand-drawn doodles, and inviting photography all came together to create unique pods within the booth. The convention goers were then able to walk around these pods and learn about the unique HTC devices. The booth was a finalist for best in show.
//Concepting, Art Direction, Design, Production
HTC experiential
HTC always has a big presence at the wireless convention CTIA. For their booth this year, we wanted to create an experience that would tie-in with their current print campaign. Life-sized journals, hand-drawn doodles, and inviting photography all came together to create unique pods within the booth. The convention goers were then able to walk around these pods and learn about the unique HTC devices. The booth was a finalist for best in show.
//Concepting, Art Direction, Design, Production